Travel marketing blogs and websites you should follow
I would like to take up the cudgels for some of the best online resources on travel and hospitality marketing that focus on marketing in the digital space. If you want to keep up-to-date with industry developments, marketing strategies, studies and trends, these are first choices I strongly recommend.
Hotelmarketing.com and Tnooz Travel Tech are definitely my superstars. Around five to ten relevant posts per day and undoubtedly high quality content ranging from recent studies, in-house authors sharing their expert opinion on hot topics to well-known guest writers that are often tourism industry top players themselves. Enough said – both blogs represent a must for every marketer playing in this field.
An insider tip are the RSS feeds of the European Union on tourism-related initiatives, events and frameworks. They are not pulling out a lot of information, but the news they do publish are very relevant as they often talk about policies and strategies that could change the European travel market for a long time. The O’Rourke Hospitality Marketing, TourismInternetMarketing.com and Travel Market Report blogs don’t generate that many content, but the articles they publish every once in a while are certainly well worth reading. Last but not least, Tomorrow’s Tourist is an incredible source on the future of the industry. Innovative, well-researched, great to explore!
As a Cape Town marketer, Travel Wires is a South African expert blog that I would like to recommend if you happen to be involved in this exciting region.
I also enjoy reading German and Spanish blogs to keep up with developments in Europe and South America – if you are interested in them and able to understand the languages I would be glad to let you know which ones I prefer to follow.
If you own a personal blog on tourism marketing or have a recommendation to make I would be glad if you could leave me a comment. It is very much appreciated!
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